Posts Tagged Rollins

Blogging For a Cause

As a blogger I chose to use my voice to raise awareness and support for my favorite charities…and change the world one click at a time, with those captured moments.

Social media can transform any effort, it’s like a movement that allows you to connect, share, engage and inspire.

Recently, I learned about Blog Action Day, where millions of bloggers will come together for one day and focus on one cause. This year its safe, clean water.

In Africa alone, people spend 40 billion hours every year just walking for water. Women and children usually bear the burden of water collection, walking miles to the nearest source, which is unprotected and likely to make them sick.

With safe water nearby, women are free to pursue new opportunities and improve their families’ lives. Kids can earn their education and build the future of their communities.

Stop now and support Change.org , sign the petition to support clean water.

Embracing the Spirit of Giving,

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You Can Make a Difference

Since 1982, Komen for the Cure has played a critical role in every major advance in the fight against breast cancer, transforming how the world talks about and treats this disease and helping to turn millions of breast cancer patients into breast cancer survivors.

Click to Cure Breast Cancer is a way for you to make a difference, your clicks can turn into donations through the generosity of advertisers on this site.

October is Breast Cancer Awareness Month, so bookmark this site, tell your friends and click as often as you can, to support this cause.  Its almost a year since I lost my dear friend, Yolanda, to the fight, but we will continue the fight for her.

Embracing the Spirit of Giving,

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Standing Out From the Crowd

Amazon has over 2,307 books on “branding,” but none of them offer what you’ll find in “Defying Gravity and Rising Above the Noise“, by David Brier.

It gives you the WHY and HOW great branding works, with over 100 visual examples showing how David’s 8 principles of branding are used.

The book also illustrates a few brands we are familiar with, and how they distinguish between the “what they make” and “what consumers buy”.

For example, Nike sells sneakers and sportswear, but what people buy is the hope and tools for better athletic performance.

Chanel No. 5 sells fragrance, but what people buy is the feeling and smelling attractive.  Do you see what’s happening here?  Now they really stand out way above the rest.  It gives you simple to understand language and examples so you can apply these principles to your business.

And while you usually can’t judge a book by its cover, this just may be the exception.  Take a minute, relax and browse the pages from the link above to get the full experience.

Embracing the Spirit of Giving,

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