Archive for category Social Marketing

26 Acts of Kindness

Leaving a lottery ticket on someones windshield, paying for someone’s groceries, deliver pizza to the fire station, were just a few of thousands of small acts, people are sharing all over the world.  There has been an unexpected movement of good will from a social media post of one simple idea that said, “Imagine if we all committed one act of kindness for each precious life lost in Newtown Connecticut.  This effort, “26 Acts of Kindness” on Facebook and Twitter has gone viral.  We anxiously joined and completed all 26 acts within three days.  The note card above was included with each gift.

My favorite was #21, when we paid for the groceries of a person in front of us… As I was passing the woman the note card, the toddler in the cart said, “thank you”, and gave me a wave.  There was not a dry eyeball in that line, that moment was priceless.

As more and more people join the Kindness Revolution, the downward spiral of society fueled by selfishness, materialism and greed will be slowed, and even reversed. As this happens it will promote an enhanced feeling of ‘belonging’ in the community, and give a greater sense of meaning and purpose.  Acts of kindness should be a way of life.

Embracing the Spirit of Giving,

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The Power of One

I know its been a long time since my last post…life, but a few days ago, I saw the results of a graphic collaboration between KIVA and a group of photographers.  The book is called

the “Plus One Collection“.  One guy, Ivan Makarov, and the social community on Google+ created this book to raise funds for KIVA. This non-profit organization has a mission to

connect people through lending to alleviate poverty.  Over 500 photographers came from all over the world, from Winnipeg, Canada down to New Zealand and Australia and from

Japan all the way to San Francisco. The book comes in 3 different versions, with a magazine in the making.

It never ceases to amaze me, how one person can take an idea and transform that concept into something tangible, with the power to change lives.

In the midst of so much poverty, hunger and violence, there are still people in the world who want to make a difference…and they get it done.

“Believe in your own greatness and potential.  Believe that you can change the world.  It is something that is within each of us.  Believe in the power of one.”  by Evan Tanner

Embracing the Spirit of Giving,

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Warriors in Pink

October has been slated as Breast Cancer Awareness Month.  There have been many who have lost the fight, but we continue the battle for awareness, everyday. My personal experience during high school, taught me the significance of early detection, and how annual mammograms can truly make a difference.

This year, we rallied support for a program called Warriors in Pink, powered by Ford, supporting Susan G. Komen.  I first heard about Warriors in Pink on America’s Top Model, where I saw their T- shirts being showcased.  Beautiful shirts with symbols representing strength, hope, love, and courage.

We were invited to view the movie entitled “Five” featuring five short films that explore the impact of breast cancer on five very different women. Through an interconnected story, the films focus on these women and their lives at different stages of their diagnoses. The stories look at the effect the disease has on relationships and the way the women perceive themselves while searching for strength, comfort and medical breakthroughs.

The fight doe’s not stop when October ends; this is a 365 battle that we all can be warriors for.  The Warriors in Pink campaign, of course, goes on all year long. Ford Warriors in Pink apparel and accessories are created for women, men and children and feature important symbols signifying the message of hope, strength and unity in the fight against breast cancer.

Embracing the Spirit of Giving,

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